The Factory and Monogram

I can’t believe it’s almost been 2 weeks since this event happened, but I still need to share it on my blog because the pictures Armando took are incredible and I had a lot of fun!
On the same Wednesday that I attended the JETLAG Fashion Show, I also attended a shopping event in SOMA at The Factory featuring the latest fashion app Monogram. Monogram is a shoppable collection of fashion magazines. I met the founder, Kristen Slowe, at the Mira Mira event, and was instantly hooked with the app and website. This party honored the launch of The Factory’s magazine in Monogram and had fabulous clothes and plenty of yummy champagne to celebrate this exciting collaboration!
The Factory The Evans Group SOMA
The Factory The Evans Group Clothing Collection
DJ

The Factory Clothing Spring Collection
Jack The Factory's Mascot
It’s Jack! He is The Factory’s Mascot and has his own Facebook page here.
H&M Grey Suit
Diane von Furstenberg Wrap Red and Black Wrap Dress

Dressed to impress: Armando wearing a grey H&M Suit and black Steve Madden dress shoes. I wore a Diane Von Furstenberg Wrap Dress and Christian Louboutin Pumps. 

The Factory Design Studio Sewing Machines
Elise of WTFAB and Brandy of Will Bake for Shoes Shopping
Elise and I browsing the gorgeous clothing at The Factory. The decor and a lot of the clothing were inspired by Jennifer Evan’s trip to Marrakech. 
Elise of WTFAB and Brandy of Will Bake for Shoes Shopping
Elise of WTFAB! Wearing The Factory Clothing
Elise found a blouse you just had to touch and I picked out the brocade shorts for her to pair with it. The outfit looked like it was made for her since the two pieces matched her shoes!

Brandy and Monogram
Here I am with the Monogram ladies! Starting from the left we have me, Kristen, Lisa and Prachi!
The Factory Evans Group SOMA Shopping
Of course, a group photo wouldn’t be complete with Chavis and Jennifer from The Factory.
San Francisco Startup Monogram Mag and Fashion Bloggers
The entire monogram team along with my blogger bestie Elise and introducing fashion blogger Stephanie of Chic Vic on the far left! I am so excited to have met the the team and to have discovered the new app. It is like the new Pinterest for me and I love reading through the fun articles on my iPhone. My blog is also featured in their Style Diaries here in case you download the app or visit their website and want to subscribe to my blog.
I love the Monogram team and I look forward to seeing this start up grow and bring exposure to smaller brands and labels! Make sure to check it out! And, if you are ever in the SOMA area in SF, make sure The Factory is on your list as a shopping destination. The clothes are high-quality in terms of fabric and craftsmanship as well as unique because of the low-quantities made of each item. You’ll definitely find something to splurge on there (like those brocade shorts!)
Brandy