App – Page 2 – Will Bake for Shoes

Springing Forward with Modcloth

Posted on March 14, 2014by Brandy Saldana

Springing Forward with Modcloth by willbakeforshoes

I have been so happy with the time change and have been enjoying the Spring weather. I do some of my own outfit posts that I need to share, but it seemed fitting to feature an outfit ready for the Spring Weather inspired by the Shoreline Memories Dress from Modcloth. I love the pattern and shape of the dress. The pop of yellow makes it look anything but boring. I tried to channel What Would Zoeey Deschanel Wear, and aside from the heels, I think I could see her wear this outfit on her show New Girl or out and about. It has been awhile since I’ve used Polyvore and I forgot how fun it is creating complete outfits on there.

Hope you are having a great week and can’t wait to share my next outfit post with you!

Stylematic Fashion Show and Launch Party

Posted on March 10, 2014by Brandy Saldana

In the middle of February I attended the Launch Party and Fashion Show hosted by Stylematic that ended up being pretty epic. So much so, that Armando took over photos and it was no easy task narrowing down the best shots and my favorite looks of the show. The app is your personal pocket stylist, and the show featured how the app could help you dress by featuring some looks from local SF designers. (Note: This post is very photo-heavy, but its a good thing, I promise!)

One of my favorite designs that came down the runway featured leather details. The designer is Candice Cuoco and her style is just as fierce as the leather pieces that walked down the runway. You can find/shop pieces from the collection here.

There were a lot of designers featured, but sadly I cannot remember all of their names. I liked the variety of looks that were featured and I am sure it was a struggle for the same models to change into so many things in such a short amount of time.

One of collections that made me feel really happy was the luxury active wear designed by Ellie. In part because the music was so upbeat and the models moved a little more effortlessly thanks to their sneakers, but the clothes seemed comfortable as well as stylish! It takes a lot of motivation for me to want to go to the gym, but it is a lot easier when I am wearing a cute outfit to the gym. What was interesting to see were some of the pieces being used for outfits to go out in. I love when my clothes can be worn multiple ways, so it is refreshing to gym wear not just be for the gym.

Another collection caught my eye and that was the collection featured by Lan Jaenicke. Paired with legwear by Ellie and not much else, gorgeous coats in different styles and colors dazzled the runway. I loved the minimalist look but how they also made a statement without the rest of the outfit. The camel colored one looks extremely chic and cozy thanks to the expression of the model. I am also a big fan of the orange peplum coat and would not mind adding it to my collection of coats.

There were plenty of other looks and designers featured, but these were my favorite looks. I would definitely check the app out and also visit the page’ of the designers I mentioned to give them your support. It was fun seeing all these looks and it would be great to be able to support emerging designers.

Stylematic Pre-Launch Party

Posted on February 26, 2014by Brandy Saldana

As I mentioned in my last post, I attended a few events celebrating the launch of a new fashion app called Stylematic. This pre-party was 20’s themed and was celebrated in a cool studio in the Mission.

I think the photos I shared speak for themselves by showing how cool the space was and how fun the party was. I especially enjoyed grabbing some props and taking photos in the photo booth with my fellow blogger friends. Special thanks to Armando for wanting to join me at the party and taking these great shots.
Next up, I’ll be sharing photos from the Stylematic Soft Launch Party and Fashion Show. See you then!
Brandy| BLOGLOVIN | FACEBOOK | INSTAGRAM |TUMBLR | TWITTER |

My Runway

Posted on August 14, 2013by Brandy Saldana

On Saturday I attended a Meetup with other Bay Area Fashion Bloggers in San Francisco. We wore stilettos and drank amazing cocktails at the Sen’s Restaurant in the Embarcadero Center.
One of the perks of attending these types of events, and living near the Silicon Valley, is learning about new ways Fashion and Technology merge with new websites and apps. At this Meetup I met the Sr. Product Marketing Manager of SAP Layla Sabourian and was introduced to SAP’s app called My Runway.
My Page:

My Runway is a new, free social shopping app that allows fashion lovers to follow the brands they love and get personalized updates on what’s new, what is trending, and what is on sale. It’s like your best friend working at your favorite store and giving you a heads up when the jeans you tried on and loved will be on sale next week or letting you know some new stuff came in that you’ll absolutely love!
I’ve had a couple of days playing with the app and I’ve found it to be a good way to keep a wishlist of brands you covet. I am following stores like Chanel, Chloe, Burberry and Celine and while I am not in the financial situation to shop “What’s New?” for these brands, I like being able to see what is trending in stores and know what to keep an eye out for when I go shopping.
View by Brands:

View by Product:

Add items to your wishlist and see what is on sale:

All the Deals in One Place (my favorite part of the app!):

One of the features that is really cool about the app is the social experience it brings with online shopping. I grew up in a mall, and that was the place to go with friends when you wanted their opinion before spending your allowance money on anything. My Runway allows for you to add friends and comment on items they’ve added to their wishlist. It brings back the good ol’ days of shopping with your girlfriends, except now you can shop at more stores in less time.
I have not tried out all the features of the app yet, but I look forward to becoming more familiar with it. There are points awarded and a gift box you can shake to win a prize and I have yet to earn enough points or learned how to earn points in order to win. I am used to apps providing a short tutorial in order to introduce you to it, and while the concept of the app seems simple, I would like to know more about the box and how adding friends, aside from your close ones, can help with your personal shopping experience.
Aside from being introduced to the new app, our group was also invited to attend a workshop this Thursday titled “What are the secret ingredients to a Successful Fashion App?” The panel will include America’s Next Top Model, Naima Mora, Paul Friedland, senior director of marketing at Levi Strauss & Co, Stephanie Rahlfs, the owner of Stiletto Jungles Enterprises and Gong, Vice President of Product & Head of My Runway, at the software company SAP. This event sounds fun and if you are in SF and can attend, here are the details:
Date: Thursday, August 15, 2013 from 5:30 – 8:00 PM
Location: The Art University of California, San Francisco10 UN Building, 1130 Market Street, San Francisco, 94192 CA
RSVP: http://www.meetup.com/First-Thursday-Silicon-Valley/events/124096522/
You’ll have to register within the Meetup group to attend, so make sure to do that and RSVP to attend. Not in the Bay Area or have a prior commitment No problem! You can still join in on the action by participating in the Twitter Contest they’ll be hosting that night. To participate, send a Tweet to @MyRunwayapp answering the question “What Do You Want to See in a Fashion App?” and include the #SAPContest hashtag. At the end of the contest, Layla Sabourian and the panelists will select the best tweet based upon originality of the idea, buzz, and ease of implementation in a fashion app! More information can be found here. The winner will receive a Tory Burch bag or a signed copy of Naima Mora’s book “Model Behavior.” Don’t miss out on winning any of these awesome goodies.
Good luck with the contest and hopefully I’ll see you at the Panel Discussion this Thursday!
Also, let me know if you have used My Runaway and what your thoughts are of the app?
Brandy| BLOGLOVIN | FACEBOOK | INSTAGRAM |TUMBLR | TWITTER |

City Chic Posh Party in San Francisco

Posted on May 30, 2013by Brandy Saldana

While I shared some photos via Instagram, here are some more photos taken by the Poshmark team from the party I attended Wednesday night with Blogger Bestie Elise of WTFAB. The event was held at the Spanish Suite in the CLIFT Hotel.

Already you can see the venue was gorgeous. The drinks were served in the sky-lit veranda with a gorgeous view of the city’s skyline. Elise and I had a blast networking with other bloggers, Poshmark team members, and Poshmark users. I know I will be busy this weekend listing items since I’ve cleaned out my closet from back home and I felt so inspired after chatting it up with all the wonderful people at the event.

Elise and I met up with fashion blogger Jennifer from Just Add Glam. She is so funny and is clearly a style genius! Her gorgeous statement is made up of 2 necklaces in similar colors that work really well alone but are even better paired together! We also met with Kat from KatWalkSF and Kate from The Fancy Pants Report. I look forward to meeting more bloggers and fashion lovers in the bay area. I’ll be sharing details of upcoming events via Twitter for now until I can create a social calendar of all the happenings in the Bay Area. You can follow me on Poshmark and Twitter with username @willbakeforshoe.

Overall, I had a great time at the event. The Poshmark team is extremely friendly and it is nice to see their company growing with more and more energetic and dedicated people. As a seller on the app, I really feel part of the community and enjoyed seeing familiar faces from the last meetup recognize me! It is a start up, but they are on the right track and people really matter to them. It is refreshing to see the people behind the technology and I thank them for hosting this fabulous event.
Thanks for reading and stay tuned for more event posts from this week!
Brandy| BLOGLOVIN | FACEBOOK | INSTAGRAM |TUMBLR | TWITTER |

Poshmark Party

Posted on February 22, 2013by Brandy Saldana

As I mentioned yesterday in my last blog post, I was invited to meet up event hosted by Poshmark in SF. There was free wine and fashion talk, how could I not go?!
But first you may ask, what is Poshmark? Poshmark is an app that allows to take photos of items in your closet that you would like to sell and allows for you to shop other women’s closets! Sort of like Instagram meets eBay, but better! Currently the app is only available on Apple devices, but an Android version is in the works.
I posted a lot of photos on Instagram, but here are a few photos from the event. All 3 of these photos are courtesy of the Poshmark Facebook Page.
Image from Poshmark Facebook Page

The meet up was in SF located at the W Hotel of which I am no stranger. (See post on magazine issue release party here!)Image from Poshmark Facebook Page

Everyone from the Poshmark crew were so nice! It was fun meeting them and seeing how passionate they were about their company! The same is true with their community members. Above I am photographed with Julie and below I am with Tracy and Beth. Image from Poshmark Facebook PageI only took iPhone photos of the event because it can be very difficult to carry your own coat/bag, pass out business cards, drink wine, and use a DSLR camera. Plus this allowed for me to follow other people’s closets right away. I am so used to attending events with someone that I have come to rely on photos being taken by someone else while I network. It was interesting going solo and learning how to mingle. I found it to be really easy, but it might have been because of the wine or because people there were really nice and positive.
I am actually pretty inspired by the event and plan to get a bulk of the clothes I have in a pile to sell listed on my Poshmark account. I have been saying that for awhile, but I want to start building credit so I can shop other people’s closets guilt-free.
By the next meet up event I am hoping to have sold a few items, but we’ll see! Follow me on Poshmark @willbakeforshoe if you have an account so you can stay updated with items I sell and so I can check out your closet too!
Thanks for reading!Brandy| BLOGLOVIN | FACEBOOK | INSTAGRAM |TUMBLR | TWITTER |

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