The Factory and Monogram

I can’t believe it’s almost been 2 weeks since this event happened, but I still need to share it on my blog because the pictures Armando took are incredible and I had a lot of fun!
On the same Wednesday that I attended the JETLAG Fashion Show, I also attended a shopping event in SOMA at The Factory featuring the latest fashion app Monogram. Monogram is a shoppable collection of fashion magazines. I met the founder, Kristen Slowe, at the Mira Mira event, and was instantly hooked with the app and website. This party honored the launch of The Factory’s magazine in Monogram and had fabulous clothes and plenty of yummy champagne to celebrate this exciting collaboration!

It’s Jack! He is The Factory’s Mascot and has his own Facebook page here.

Dressed to impress: Armando wearing a grey H&M Suit and black Steve Madden dress shoes. I wore a Diane Von Furstenberg Wrap Dress and Christian Louboutin Pumps. 

Elise and I browsing the gorgeous clothing at The Factory. The decor and a lot of the clothing were inspired by Jennifer Evan’s trip to Marrakech. 

Elise found a blouse you just had to touch and I picked out the brocade shorts for her to pair with it. The outfit looked like it was made for her since the two pieces matched her shoes!

Here I am with the Monogram ladies! Starting from the left we have me, Kristen, Lisa and Prachi!

Of course, a group photo wouldn’t be complete with Chavis and Jennifer from The Factory.

The entire monogram team along with my blogger bestie Elise and introducing fashion blogger Stephanie of Chic Vic on the far left! I am so excited to have met the the team and to have discovered the new app. It is like the new Pinterest for me and I love reading through the fun articles on my iPhone. My blog is also featured in their Style Diaries here in case you download the app or visit their website and want to subscribe to my blog.
I love the Monogram team and I look forward to seeing this start up grow and bring exposure to smaller brands and labels! Make sure to check it out! And, if you are ever in the SOMA area in SF, make sure The Factory is on your list as a shopping destination. The clothes are high-quality in terms of fabric and craftsmanship as well as unique because of the low-quantities made of each item. You’ll definitely find something to splurge on there (like those brocade shorts!)

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Trendy Lime Presents JETLAG 26

Last Wednesday I attended the third anniversary for JETLAG hosted by Trendy Lime at the historical Clift Hotel in San Francisco. What is JETLAG? JETLAG is “an exclusive event that brings together business trendsetters and social influencers from around the world.” The focus for this JETLAG was on fashion, specifically the latest collection by San Francisco designer Daniel Sudar. The fashion show for the night showcased SUDAR’s new underwear line “Sensual.” 
 This event was also a benefit to raise funds for Academy of Friends. The goal was to raise $3,000 by the end of the night. In addition to raffles for some amazing prizes, models were also auctioned off for dates after the fashion show.  Here are some of the highlights from the SUDAR collection as well as a helping of serious eye-candy photographed by Armando:

While I enjoyed seeing the male models in their boxers, I was very excited to see that the female models were also rocking the boxers by SUDAR. I enjoyed the colorful prints and the luxurious look of the boxer’s materials. The girl with the black camisole and grey cardigan made me want to be at home vegging out instead of wearing a dress and heels. The collection overall was fabulous and I am now inspired to try wearing boxers like SUDAR as my pajamas now that the weather is getting warmer.
Overall I had a blast and I am looking forward to the next event hosted by Trendy Lime in the city.
Which look, or model, is your favorite? Let me know!

Brandy| BLOGLOVIN | FACEBOOK |  INSTAGRAM |TUMBLR | TWITTER | 

Fashion Friday on the Plaza

On Friday I attended Fashion Friday at the Plaza in Oakland for an evening of fun and shopping. I was also very curious with the concept of mobile boutiques. I’ve become accustomed to seeing food trucks in the Bay Area, but fashion trucks!? Where have these chic stores been hiding all my life!? 
This event was made possible by Popuphood. Popuphood is a small business incubator focused on revitalizing neighborhoods block by block. Oakland may be known for many things, but I wouldn’t say Fashion comes to the forefront of that list. Personally, I always think of San Francisco, but after this event it is pretty evident Oakland has style.

The trucks that were present at the event were: Go Go Glam, JasyB, Oaklandish, Stop Shop & Roll, Just Because, The Butler’s Pantry, Topshelf, and Pretty Parlor A Go Go. It amazed me that there were so many trucks related to fashion, and that there was even a mobile beauty salon. Perfect to invite to your home for a wedding or party. There was even a truck that sold for house-ware supplies (Perfect for me since I also like pretty thing in my kitchen!) Having a chic mobile boutique seems like such a great concept. Sometimes you just need the store to come to you.
The highlight of the evening was the fashion show which showcased items from the local boutiques. Here are a few of my favorite looks:

The models make their final pose.

Everyone looked chic and our MC event was very entertaining. After visiting the mobile boutiques and seeing the show, I left with the impression that Oakland definitely has some style cred.
I am hoping to see more fashion-related events in the East Bay, until then make sure to “Like” me on Facebook or follow me on Twitter to stay updated with events in the Bay Area.
Until next time,Brandy| BLOGLOVIN | FACEBOOK |  INSTAGRAM |TUMBLR | TWITTER | 

Eventbrite Presents: Start Ups & Style

On Wednesday night, +Eventbrite hosted an event at their headquarters called Start Ups and Style. San Francisco is known for many things, but fashion isn’t the first thought that pops into a tourist’s mind. Monuments, food and technology: these are people’s first thoughts. Luckily, fashion in the bay area is being highlighted thanks to the seamless marriage of technology and fashion as shown through the success of many start ups born from here.

The highlights of the event were the booths of the Start Ups dripping with style such as LE TOTE, Bonobos, Threadflip, and Lotus Premium Denim.  Armed with a glass of champagne and with my bestie blogger, Elise from WTFAB!,we mingled with representatives from the Start Ups and with fellow blogger friends throughout the night. 

Elise and I get a peek inside LE TOTE, a clothing “netflix” site for unlimited “tote” deliveries for only $49 a month. There is even an option to buy an item if you really love it. I felt like a kid in a candy store when I laid eyes on their gorgeous jewelry!

I also stopped by Threadflip, an online and mobile service that allows women to shop and sell unusued/preowned items. I’ve been using Poshmark, which is similar, but what has me sold with Threadflip is the white glove concierge service. Threadflip sends you a prepaid box, you send them the clothes you want to part with, and they photograph and post the items for you after you approve the prices. (Bonus: you can also have items go on sale automatically after a certain amount of time!)

BloomThat provided gorgeous flower arrangements at the event. Suprisingly, there was also a booth for Men’s clothing presented by Bonobos. Looks like gingham is in for summer!

Along with the start ups, free makeovers were available (at least for your hair and nails) courtesy of the Beauty professionals from StyleSeat. There was also a prize for the best dressed guest, and this was done via instagram with the hashtag startupsandstyle2013. Adding #hashtagphotobooth allowed for those pictures to be printed during the event at The Laugh Box station. (Such a good idea for guests at a wedding: just take your photo using your phone, upload via instagram with a hashtag, and voila!) Congrats to Carlina from Allergic to Vanilla for winning the best dressed contest!

I was so stoked with all the freebies like the gift bags for the first 100 guests filled with goodies from 7X7, Uber, Gogobot, LE TOTE, Yelp, and Eventbrite! The best freebie were the  mini cupcakes: Perfect dessert to accompany fashion if I do say so myself. 

The event was really fun and I am excited to check out the sites of the start ups that were there, especially Le TOTE and Threadflip. 

Thanks +Boutiika for giving me a heads up about the event and many thanks to +Eventbrite for hosting such a fun and engaging event! And most importantly, a big thank you to Armando for taking photos at the event!

If you’d like to hear about upcoming fashion events, “Like” my blog’s Facebook page or follow me on Twitter at willbakeforshoe.
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Evening Wear by the Factory Collection Launch Party

On Wednesday I attended an Exclusive Press Presentation for the launch of The Factory’s new custom label “Evening wear at the Factory”. There were cocktails and light refreshments in a posh, private penthouse in San Francisco. The location alone was worth seeing because of how gorgeous the room was furnished and the picturesque view it had of the city. This suite was basically my Pinterest board of Home Decor in real life! The sounds of a violin filled the room as the models walked out in their dresses making the place even dreamier…

But enough about the location, and moving on to who was there. Fashion designers, fashion bloggers, the lovely ladies of Monogram Mag, and of course photographers all made it out to this event. Jack (pictured below) also attended and looked dapper by wearing a bow-tie for the occasion. He is The Factory’s mascot and even has his own Facebook page!

CEO of the Evans Group, Jennifer Evans, credited CODE Salon for the models’ hair and Sasha Maks Vintage for styling the models with their vintage jewelry. Her pieces are gorgeous and I am thrilled I get to share the ones used for almost each dress. I am also blown away by the 5 gown silhouettes that can be customized and I already know which two I want! 

The Cocktail Dress

My number one pick out of all the dresses. I would wear this all the time. It is fun, flirty, and has a sassy vibe to it. The jewelry added an edge to an otherwise girly dress and has a nice effect. (I adore the shoes too!)

The Column Gown

The Ball Gown

The print of this dress is amazing and the shape could flatter anyone! This dress is my number two pick because it would make me feel like a princess.

The Empire Gown

The Fishtail Gown

The Trumpet Gown

The Complete Collection

Leather Jacket H&M | Top Layered with Love | Pleated Black Skirt Everly | Silver Sederaby Heels Manolo Blahnik, Headband and Swan Ring Forever 21
The gowns were gorgeous and the event was really fun. I met a number of people and connected with bloggers Caity Shreve of moicontrelavie.com, Esther Lee of esther-lee.com, and Chelsea Taguchi of chelseassecret.com. Check out their sites and their style. I had a blast getting dressed up for the event and wearing my Manolo Blahnik heels. (I bought them in Vegas last year at the Manolo Blahnik Boutique: You don’t even want to know how many cupcakes I had to bake for these lovelies.) I know they would look perfect with all of these evening gowns.
 To stay updated on upcoming fashion events in the Bay Area follow me on Twitter and Facebook. Thank you for reading!Brandy| BLOGLOVIN | FACEBOOK |  INSTAGRAM |TUMBLR | TWITTER | 

Levi’s x LOOKBOOK Global Style Party SF

My third party of the night on Thursday! I heard about this event through The Sixth Tractate’s Instagram account. LOOKBOOK.nu and Levi’s collaborated to throw this global party in celebration of their 501 jeans with the LOOKBOOK community. 
This event was held at The NWBLK on 1999 Bryant Street. I did not know what to expect, and it was DIY heaven once I walked in! There were stations to use puff paint, add studs, and even a tailor station to have your 501 jeans personalized.

The music was playing, appetizers were paraded around, and there was an open bar! Elise and I ordered two lemon drops and took our photo together at the photo booth. 

Soon after we were joined by our blogger friends KT and Sabrina, who also attended Ladies Night at Mira Mira, and we took a photo together at the party. So odd that our outfits coordinate really well! I likened it to the cover of a Sex and the City DVD, except we are not in New York and none of us are single!

I was very lucky I had a chance to meet Crystal (in the pink shorts) and Sue Anne (in the middle wearing the  long skirt) from the blog The Sixth Tractate. I adore the photos on their blog, but most of all, Sue Anne’s writing can be very poetic. It is always so cool for me to meet bloggers in person and finding out that they are as down-to-earth and genuine as they sound on their blog. 

This was a really fun party and Armando took some great photos and he even won a free pair of 501 jeans! He was initially resistant to attend 2 events in one night, but the free food and free pair of Levi’s made the trip to SF after work worth it.
This concludes my long night out on Thursday. I’ll be featuring the amazing lobster cupcake masterpiece in my next post! You’ll understand then why I lost a ton of sleep once you see it!
Until next time,
Brandy| BLOGLOVIN | FACEBOOK |  INSTAGRAM |TUMBLR | TWITTER |