The Factory and Monogram

I can’t believe it’s almost been 2 weeks since this event happened, but I still need to share it on my blog because the pictures Armando took are incredible and I had a lot of fun!
On the same Wednesday that I attended the JETLAG Fashion Show, I also attended a shopping event in SOMA at The Factory featuring the latest fashion app Monogram. Monogram is a shoppable collection of fashion magazines. I met the founder, Kristen Slowe, at the Mira Mira event, and was instantly hooked with the app and website. This party honored the launch of The Factory’s magazine in Monogram and had fabulous clothes and plenty of yummy champagne to celebrate this exciting collaboration!

It’s Jack! He is The Factory’s Mascot and has his own Facebook page here.

Dressed to impress: Armando wearing a grey H&M Suit and black Steve Madden dress shoes. I wore a Diane Von Furstenberg Wrap Dress and Christian Louboutin Pumps. 

Elise and I browsing the gorgeous clothing at The Factory. The decor and a lot of the clothing were inspired by Jennifer Evan’s trip to Marrakech. 

Elise found a blouse you just had to touch and I picked out the brocade shorts for her to pair with it. The outfit looked like it was made for her since the two pieces matched her shoes!

Here I am with the Monogram ladies! Starting from the left we have me, Kristen, Lisa and Prachi!

Of course, a group photo wouldn’t be complete with Chavis and Jennifer from The Factory.

The entire monogram team along with my blogger bestie Elise and introducing fashion blogger Stephanie of Chic Vic on the far left! I am so excited to have met the the team and to have discovered the new app. It is like the new Pinterest for me and I love reading through the fun articles on my iPhone. My blog is also featured in their Style Diaries here in case you download the app or visit their website and want to subscribe to my blog.
I love the Monogram team and I look forward to seeing this start up grow and bring exposure to smaller brands and labels! Make sure to check it out! And, if you are ever in the SOMA area in SF, make sure The Factory is on your list as a shopping destination. The clothes are high-quality in terms of fabric and craftsmanship as well as unique because of the low-quantities made of each item. You’ll definitely find something to splurge on there (like those brocade shorts!)

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Trendy Lime Presents JETLAG 26

Last Wednesday I attended the third anniversary for JETLAG hosted by Trendy Lime at the historical Clift Hotel in San Francisco. What is JETLAG? JETLAG is “an exclusive event that brings together business trendsetters and social influencers from around the world.” The focus for this JETLAG was on fashion, specifically the latest collection by San Francisco designer Daniel Sudar. The fashion show for the night showcased SUDAR’s new underwear line “Sensual.” 
 This event was also a benefit to raise funds for Academy of Friends. The goal was to raise $3,000 by the end of the night. In addition to raffles for some amazing prizes, models were also auctioned off for dates after the fashion show.  Here are some of the highlights from the SUDAR collection as well as a helping of serious eye-candy photographed by Armando:

While I enjoyed seeing the male models in their boxers, I was very excited to see that the female models were also rocking the boxers by SUDAR. I enjoyed the colorful prints and the luxurious look of the boxer’s materials. The girl with the black camisole and grey cardigan made me want to be at home vegging out instead of wearing a dress and heels. The collection overall was fabulous and I am now inspired to try wearing boxers like SUDAR as my pajamas now that the weather is getting warmer.
Overall I had a blast and I am looking forward to the next event hosted by Trendy Lime in the city.
Which look, or model, is your favorite? Let me know!

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Eventbrite Presents: Start Ups & Style

On Wednesday night, +Eventbrite hosted an event at their headquarters called Start Ups and Style. San Francisco is known for many things, but fashion isn’t the first thought that pops into a tourist’s mind. Monuments, food and technology: these are people’s first thoughts. Luckily, fashion in the bay area is being highlighted thanks to the seamless marriage of technology and fashion as shown through the success of many start ups born from here.

The highlights of the event were the booths of the Start Ups dripping with style such as LE TOTE, Bonobos, Threadflip, and Lotus Premium Denim.  Armed with a glass of champagne and with my bestie blogger, Elise from WTFAB!,we mingled with representatives from the Start Ups and with fellow blogger friends throughout the night. 

Elise and I get a peek inside LE TOTE, a clothing “netflix” site for unlimited “tote” deliveries for only $49 a month. There is even an option to buy an item if you really love it. I felt like a kid in a candy store when I laid eyes on their gorgeous jewelry!

I also stopped by Threadflip, an online and mobile service that allows women to shop and sell unusued/preowned items. I’ve been using Poshmark, which is similar, but what has me sold with Threadflip is the white glove concierge service. Threadflip sends you a prepaid box, you send them the clothes you want to part with, and they photograph and post the items for you after you approve the prices. (Bonus: you can also have items go on sale automatically after a certain amount of time!)

BloomThat provided gorgeous flower arrangements at the event. Suprisingly, there was also a booth for Men’s clothing presented by Bonobos. Looks like gingham is in for summer!

Along with the start ups, free makeovers were available (at least for your hair and nails) courtesy of the Beauty professionals from StyleSeat. There was also a prize for the best dressed guest, and this was done via instagram with the hashtag startupsandstyle2013. Adding #hashtagphotobooth allowed for those pictures to be printed during the event at The Laugh Box station. (Such a good idea for guests at a wedding: just take your photo using your phone, upload via instagram with a hashtag, and voila!) Congrats to Carlina from Allergic to Vanilla for winning the best dressed contest!

I was so stoked with all the freebies like the gift bags for the first 100 guests filled with goodies from 7X7, Uber, Gogobot, LE TOTE, Yelp, and Eventbrite! The best freebie were the  mini cupcakes: Perfect dessert to accompany fashion if I do say so myself. 

The event was really fun and I am excited to check out the sites of the start ups that were there, especially Le TOTE and Threadflip. 

Thanks +Boutiika for giving me a heads up about the event and many thanks to +Eventbrite for hosting such a fun and engaging event! And most importantly, a big thank you to Armando for taking photos at the event!

If you’d like to hear about upcoming fashion events, “Like” my blog’s Facebook page or follow me on Twitter at willbakeforshoe.
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Levi’s x LOOKBOOK Global Style Party SF

My third party of the night on Thursday! I heard about this event through The Sixth Tractate’s Instagram account. LOOKBOOK.nu and Levi’s collaborated to throw this global party in celebration of their 501 jeans with the LOOKBOOK community. 
This event was held at The NWBLK on 1999 Bryant Street. I did not know what to expect, and it was DIY heaven once I walked in! There were stations to use puff paint, add studs, and even a tailor station to have your 501 jeans personalized.

The music was playing, appetizers were paraded around, and there was an open bar! Elise and I ordered two lemon drops and took our photo together at the photo booth. 

Soon after we were joined by our blogger friends KT and Sabrina, who also attended Ladies Night at Mira Mira, and we took a photo together at the party. So odd that our outfits coordinate really well! I likened it to the cover of a Sex and the City DVD, except we are not in New York and none of us are single!

I was very lucky I had a chance to meet Crystal (in the pink shorts) and Sue Anne (in the middle wearing the  long skirt) from the blog The Sixth Tractate. I adore the photos on their blog, but most of all, Sue Anne’s writing can be very poetic. It is always so cool for me to meet bloggers in person and finding out that they are as down-to-earth and genuine as they sound on their blog. 

This was a really fun party and Armando took some great photos and he even won a free pair of 501 jeans! He was initially resistant to attend 2 events in one night, but the free food and free pair of Levi’s made the trip to SF after work worth it.
This concludes my long night out on Thursday. I’ll be featuring the amazing lobster cupcake masterpiece in my next post! You’ll understand then why I lost a ton of sleep once you see it!
Until next time,
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Ladies Night at Mira Mira with SFShopGirl

Thursday was crazy busy for me. I went to a retirement happy hour party straight after work for which I decorated a lobster cupcake for (that I will feature in a separate post), attended Ladies Night at Mira Mira and then attended a party hosted by LOOKBOOK and Levis and the lovely ladies of The Sixth Tractate blog. Needless to say I was exhausted having stayed up late 3 nights in a row working on my cupcake masterpiece and attending parties in SF. I got home from work Friday night and passed out at 7 and did not wake up until 2 am!
But I must say, the events I attended were so fun I am glad I lost sleep for them. This shopping party at Mira Mira was hosted by Alex from SFShopGirl. Look how fabulous she looks in her little white dress! It really complimented the whimsical and dreamy vibe of the store. I am glad I ran into her at the Poshmark Party Wednesday night because she invited me and Elise from WTFAB to this event.

As you can see, there was a nice spread of fruits, cheeses, and champagne. The champagne was amazing because it had hints of lavender and had some lavender flowers in the cup for decoration. I loved a lot of the dresses in the shop and I realize I need to tour the Mission more. I loved discovering this cute little boutique. The location is pretty small, but it adds to the appeal because it feels like its your dream closet. I could not get enough of the lilac silk dress featured by the store’s window!

I ran into style twin Sabrina from the blog  RougeSpark and the lovely Carlina from the blog Allergic to Vanilla. There were a lot of people at the event mingling, shopping, and taking photos upstairs in the photobooth.

Overall I had a blast at the event! I ran into so many friends I had made through blogging that it was nice to hang out and catch up on the latest projects everyone had been working on. In the last photo I am seen with Sabrina ( RougeSpark), Elise (WTFAB), Sofia ( Youtube channel here) and KT (KTRstyle). Everyone looked fabulous and I am almost regretted not wearing heels, but after the Poshmark Party on Wednesday I realized I needed to take it easy on my feet! lol
Anyways, hope you enjoyed my recap of the event. Make sure to follow me on Twitter @willbakeforshoe for updates on events like this in the Bay Area. I’ll do my best to share things with enough time for you to RSVP!
Stay tuned for my recap of the Levis and LOOKBOOK party I attended!

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City Chic Posh Party in San Francisco

While I shared some photos via Instagram, here are some more photos taken by the Poshmark team from the party I attended Wednesday night with Blogger Bestie Elise of WTFAB. The event was held at the Spanish Suite in the CLIFT Hotel. 

Already you can see the venue was gorgeous. The drinks were served in the sky-lit veranda with a gorgeous view of the city’s skyline. Elise and I had a blast networking with other bloggers, Poshmark team members, and Poshmark users. I know I will be busy this weekend listing items since I’ve cleaned out my closet from back home and I felt so inspired after chatting it up with all the wonderful people at the event.

Elise and I met up with fashion blogger Jennifer from Just Add Glam. She is so funny and is clearly a style genius! Her gorgeous statement is made up of 2 necklaces in similar colors that work really well alone but are even better paired together! We also met with  Kat from KatWalkSF and Kate from The Fancy Pants Report. I look forward to meeting more bloggers and fashion lovers in the bay area. I’ll be sharing details of upcoming events via Twitter for now until I can create a social calendar of all the happenings in the Bay Area. You can follow me on Poshmark and Twitter with username @willbakeforshoe. 

Overall, I had a great time at the event. The Poshmark team is extremely friendly and it is nice to see their company growing with more and more energetic and dedicated people. As a seller on the app, I really feel part of the community and enjoyed seeing familiar faces from the last meetup recognize me! It is a start up, but they are on the right track and people really matter to them. It is refreshing to see the people behind the technology and I thank them for hosting this fabulous event.
Thanks for reading and stay tuned for more event posts from this week!
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